Right this very minute, there could be thousands of potential prospects looking for information on services you provide. Your website could be doing the hard work of bringing prospects to you rather than you having to search for them.
But the fact is, there are still so many websites which are poorly optimised for search engines, meaning that they are virtually invisible to search engines and so have little chance of ranking well in search engine results pages. If Google can't find you, how will your customers?
Search Engine Optimisation, or SEO, is the application of the latest techniques to maximize website traffic. Correctly used, SEO makes a site more visible, more accessible, and potentially more profitable. But do you know what SEO is and why you need it?