Marathon Fittings are importers and wholesalers of premium quality fittings for glass fencing. Competition for market share in this category is fierce and Bold New Media have been engaged to give them a competitive edge to their online marketing activities.
Marthon's current website, whilst aesthetically pleasing, was built as a static HTML site and had not been optimized for search. Further, without the benefit of a content management system, it was difficult to update existing pages or add new content without engaging a web developer.
Marathon have requested Bold New Media undertake a full strategic review of their online marketing activities. The stated project goal being an engaging new site design with fresh new SEO friendly content. Success will be measured with high page rankings and natural, organic traffic.
The aim of the project will be to migrate the the website content to a CMS and update the site design in the process. A full analysis of their competitors will be performed to help identify category SEO keywords which will be utilised during the SEO copywriting process.
Stayed tuned to find out how far we can push Marathon Fittings up the rankings...