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Case Studies Gateway Fencing

Gateway Fencing

Gateway Fencing design and install custom gates and fencing solutions. They have a well-deserved reputation as one of Sydney’s leading fence contractors. With a clientele right across the greater Sydney metropolitan region the company focuses on the more exclusive suburbs of Sydney’s upper north shore designing both traditional and contemporary fences and gates for premium properties at the top end of the market.

 

the problem

Gateway Fencing’s old website was very tired and outdated. Built as a flat HTML site, they were not able to add new content or update the site without hiring a web developer. Not only that but the site consisted almost entirely of images with almost no copy at all. Little wonder Google didn’t know they existed and their competitors were smashing them in the search results!

In addition, all traffic to the site came via extensive and expensive pay-per-click campaigns.

The Brief

Bold New Media was engaged to completely overhaul their site. A new design that better reflected their premium target market was commissioned. A full SEO audit of Gateway’s competitor sites was requested with the ultimate goal being the elimination of the need for paid traffic.

The Solution

Bold New Media worked intensively with Gateway to draft all new SEO friendly copy for their site. A stunning new graphical designed was developed and the entire site was installed onto an SEO friendly content management system. As part of the integrated search engine optimization process, thorough keyword research was prepared on all target categories.

The Result

Gateway Fencing now have a beautiful website that attracts customers and the search engines. The success of the project has directly lead to the commissioning of an additional website project for a related company.

Services Provided

What They Say

  • Makita Australia

    "I have no doubt Bold New Media's total understanding of our business & our customers is the key reason we have seen a better than 100% increase in traffic to our website.

    As an outsourced marketing partner, Bold New Media's versatility & flexibility provides Makita with a one-stop-shop solution for all our media including TV & radio. They have proved to be an invaluable strategic component in our marketing strategy."

    Martin Coolican
    National Advertising Manager

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