Robertson & Robertson are an independent property valuation and consultancy firm based on the NSW Central Coast. Established in 1973 and with more than 37 years providing specialised valuation advice they have built highly respected organisation with clients in all areas of business including all major banks & financial institutions, Federal, State & Local Government, solicitors and accountants.
The company had a pre-existing web presence having had a website online since 1996. Despite this however, their existing website was flat, contained very little content and the company felt that the site’s visual style and design did not accurately reflect the company’s core values. To further compound their online marketing woes, they were in “search engine hell” with their site virtually all but ignored by the major search engines.
Robertson & Robertson engaged Bold New Media to redesign and rebuild their website. The main brief was to improve their website’s performance in the search engines but also to update the overall look for their brand. So with that in mind, we set about creating their strategy.
Bold New Media worked with the company to identify their core Services & Specialties we then structured the technical development of the site around these. In conjunction, we undertook extensive keyword research as part of an integrated SEO strategy in order to identify the best performing keywords for each of their target markets.
Robertson & Robertson now have a beautiful website that not only reflects the company’s premium market position and highly respected reputation but it’s also extremely search engine friendly. Within days of launch, their new site had been indexed in the search engines and they now command more than 30 page 1 positions on Google with 6 keywords holding the #1 position.