A strong brand should reflect the strengths and values of your business. If designed well it should persuade and seduce people into buying your products and services and then confirm to them they have made the right choice once they do.
Your brand is your company's ambassador, telling the world who you are and what you're about. We help devise and express strong and distinctive brands for organisations of all kind, from companies to charities to local and national government bodies.
We research your sector, and establish your relative position. We work with you to analyse your strengths and to develop an appropriate vision and core values.
What does your new brand say to your people, to your suppliers and partners, to your customers? Is it clear, striking, memorable? Does it have the values the audience wants? We challenge, we test, we fine-tune.
Brands are consistent or they are worthless. We create clear and easy-to-use guidelines to enable you to control every aspect of your brand's expression, from the positioning of your logo on all applications to the vocabulary of your press releases. Every image, every colour, every tone and word must be on brand.